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Week 6 Discussion Post 2

Week 6 Discussion Post 2

Q • What is integrated marketing communications (IMC), and how does a company go about implementing IMC? • What is your own experience using IMC in your own company or business? • Provide some research/examples in your post.

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In the marketing environment, promotion is an ideal function to formulate and deliver specific message to consumers. The creating and delivering messages to consumer is one of the reasons why integrated marketing communication is highly relevant in the field of market. Integrated marketing communication (IMC) is an organization’s approach to brand and coordinate its marketing efforts across multiple communication channels (Lumen Learning, n.d.).