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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Data on the internet can be significant if researching “whatever” (such as a person, place, or thing), but in some cases, can cause endless grief. Additionally, the internet provides a new means to ac...

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Exploration of fairy tales reveals that the portrayal of women in them is largely based on the conceptions of beauty, passivity, wickedness, power and strength.

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Week 6 Discussion Post 2

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Q • What is integrated marketing communications (IMC), and how does a company go about implementing IMC? • What is your own experience using IMC in your own company or business? • Provide some research/examples in your post.

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In the marketing environment, promotion is an ideal function to formulate and deliver specific message to consumers. The creating and delivering messages to consumer is one of the reasons why integrated marketing communication is highly relevant in the field of market. Integrated marketing communication (IMC) is an organization’s approach to brand and coordinate its marketing efforts across multiple communication channels (Lumen Learning, n.d.).